Customers experienced the power of localized advertising with Système U's dynamic audio campaign, designed to drive foot traffic to Super U and Hyper U stores across the Grand Est region.
Over a six-day period from May 8th to May 13th, listeners within a 10 km radius of each store received personalized audio messages mentioning the nearest store location, enhancing convenience and encouraging store visits.
This campaign leveraged Dynamic Creative Optimization (DCO) to tailor messages based on the listener's location, ensuring maximum relevance and impact. Advertisers tapped into the campaign to reach targeted audiences and drive sales during this exclusive promotion period.
